The Ultimate Party Invite/Guerilla Marketing
While I was working on my mobile website with Craig Rentmeester and having cocktails on the rooftop of The Cafeteria on a sunny summer day, we came up with a crazy-awesome idea to build the ultimate party invite.
I had just finished up an elaborate home theater project that I was super excited about, and I was in the mood to throw a big party. In addition, I was sitting on a boatload of great time-lapse footage that I had filmed throughout the entire process of the project for my demo reel. The party invite was a great opportunity to double dip, and use the footage twice.
This invitation was much more than just the video. It was a full-screen website, and it also had a mobile redirect for people viewing the invite on smart phones. More importantly, it was an all out marketing campaign. This is where Craig’s brilliance came into play. Craig is the ultimate salesman/internet marketer/fun-guy-to-work-with. He has talent, check him out: (www.relevantemarketing.com)
Craig created a custom page within my full-screen website that listed all the party information, as well as Google Maps embedded for people who needed directions to the party. There was also a link within the page that said, “Invite a friend”. When you clicked on the link, it automatically opened your email application and impregnated the body of the email with a prewritten message. All you had to do was type in your friend’s email address and press send. Pretty slick.
All in all, the party invite was a huge success. Between the website and the mobile redirect, the video was viewed over 200 times. More importantly, my portfolio got a few looks from a couple people in the industry that I really wanted to see my work.
The Finished Product
Click on the images below to view the custom theater built in conjunction with Admit One Cinema and Annie Tropple.